![]() The requirements for entry into the other services may be different from those of the Corps, but they are certainly no cake walk. With ads like this they set themselves apart, as something great, something to strive for. This does well to excite the imaginations of their target demographic – young men – and proves a source of great inspiration to many. They are a (comparatively) small, elite group of warriors. The Marines present themselves as a very exclusive club, quite accurately I might add. None of the other services have found one that resonates nearly as well across the generations as The Few and The Proud.Ģ) Exclusivity. Compare this to the Army’s ever changing slogans ( Be All You Can Be, Army of ONE, Army Strong) or the Navy’s ( Accelerate Your Life, Global Force for Good) or the Air Force’s ( Aim High, Cross Into the Blue, Above All). One can see their use here in a 1970s tv ad all the way through to the present day. They found something that works and stuck with it. The Marine Corps’ message has remained pretty much the same for decades. That got me thinking, what about these ads makes them so effective?ġ) Consistency. ![]() Just a glance at those strong, composed young Marines in their dress blues makes one aspire to be one of them. What struck me was not so much the content and veracity of these ads in particular but rather the incredible effectiveness of the Corps’ overall advertising campaign. As I’ve been driving along I-95, making my way north, I’ve taken notice of the great frequency of billboards advertising the United States Marine Corps.
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